Discounts Provided by Amazon – How it Impacts Pricing Policies
Amazon recently started to provide discounts to items that are being sold via Seller Central (also known as the “third party” or the “3P” side of the selling platform). This functionality allows Amazon to fund a discount or provide a coupon to customers that lowers...
MAP Pricing vs MSRP: What’s The Difference
UNILATERAL MINIMUM ADVERTISED PRICE (“UMAP”) MANUFACTURER’S SUGGESTED RETAIL PRICE (“MSRP”) It is common to hear UMAP and MSRP thrown around in the same context and used interchangeably at times, but there are distinctive differences between the two. Misusing these...
Why You Need a Dealer and Distribution Management Portal
Would you describe your company’s distribution channel as a tightly run ship, a chaotic free-for-all, or somewhere in between? If you’re not sure, the questions below should give you a better sense of where your business’s resale infrastructure falls on this spectrum:...
Sales Channel Strategy: Best Practices Which Most Brands Miss
Sales Channel Strategy - Why do you need one? Many manufacturers and brands understandably assume the most important metric in their sales channel strategy is the number of retailers selling their products. The more resellers, they reason, the better. So these brands...
Video 1: Dirty Tricks That Rogue Sellers Use to Devastate Brand Value
Hi. This is Andrew from Track Street. One of the most common questions we get from brands we work with is, how do I stop rouge, third party merchants from selling my products on sites like Amazon? Usually, when a brand owner comes to us, they're really frustrated...
Amazon Brand Registry 2.0: Benefits and Requirements
What’s New About Amazon Brand Registry 2.0 Let’s first review the added benefits of the updated version - Amazon Brand Registry 2.0, and then we’ll discuss the one new requirement to joining the program that wasn’t a part of "Amazon Brand Registry 1.0". 3 New Benefits...
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