It’s Time for Enforcement!
Are random sellers popping up on websites and marketplaces offering your products?
With the holidays right around the corner NOW is the time to remove rogue, unwanted sellers from your online channels. We invite you to listen in on a conversation with Brand Protection Experts, Denise Mosteller and Michael Murphy, as they discuss steps you can take today to enforce your policies.
Questions you may be asking yourself:
- What can a brand really do?
- Where to begin and how to do it?
Topics to be discussed:
- Enforcing a Policy vs. an Agreement
- Amazon Brand Registry and What NOT to do
- eBay Vero: Friend or Foe?
- The First Sale Doctrine
- Unauthorized Seller Enforcement Best Practices
Presenters
Michael Murphy
Partner at K&L Gates
Michael’s practice focus consists of consulting and representing clients in antitrust/competition, product distribution, e-commerce, intellectual property, and brand protection matters. He advises product manufacturers on the design and implementation of distribution and resale price maintenance strategies focusing on removing unauthorized Internet resellers and limiting online price erosion. Mr. Murphy has developed customized distribution strategies for product manufacturers in numerous regions of the world and across many product verticals. Further, Mr. Murphy and his team assist clients in developing and executing gray market and counterfeit suppression strategies.
Denise Mosteller
Director of Brand Protection @TrackStreet
With 20+ years of brand protection, brand management, investigation, and intellectual property experience, Denise Mosteller is currently the Director of Brand Protection at TrackStreet. TrackStreet is an industry-leading SAAS platform that leverages the power of artificial intelligence and automation to protect brands against price violations and rogue sellers and help brands increase revenue, brand equity, reputation, and trust. She is well versed in price enforcement and reseller programs, establishing policies and procedures to vet and scrutinize potential resellers across all levels of the supply chain, as well as investigating and removing gray market goods and counterfeit products across major marketplaces like Amazon and eBay.
